The Look

   In the article "Going for the look, but Risking Discrimination", it has been brought to my attention the issues that come along with having an exact strict look for a store in the retail environment. When employers hire only a certain look it limits opportunities for others that are perfectly qualified to do the job. Abercrombie & Fitch is the main retailer focused in this article and how their "Classic American" look is discriminating against every other ethnicity and anyone who doesn't fit their profile. It is one thing to hire someone and have a look for your store and have the employees dress the style of your store, but when you are hiring based on someones look and saying specifically that you want them to work there only based on what they look like, that becomes a problem. As stated in the article by an Abercrombie manager, "If someone came in who had lots of retail experience and not a pretty face, we were told not to hire them at all." These people are discriminating on so many different levels and making an icon that young people want to look like and look up to. They are creating a nation wide look based on a small percentage of the people that are actually out there. It creates problems in marketing and the image that young people are seeing and most think "this is what I should look like and dress like because this person is pretty and is on billboards." It is creating a false idol for everyone seeing the images and puts thoughts into peoples heads that think that is what "pretty" is. When in fact they could look the farthest from those models and be just as beautiful.The look of employees has become such a big part of a "business strategy" that it affects the average citizen from being able to have employment that they are perfectly qualified for. Businesses that are creating a pretty, young, and hip look are really creating an image that people think they should like, and when they don't look like that for some it becomes a goal and they will do anything to look like those girls, when they are perfectly beautiful just the way they are. It makes us question our morals and how far people will go to make money. It also makes us think about the real reason why we are buying these clothes, is it because it looks good on someone else or because we want to look like them by wearing the same thing? Thinking about this makes us realize all these people are doing is taking away our individuality and using peoples insecurities against them.

About Me Blog !

Hello everyone,
   My name to you will be K Brat. That's all you need to know. I am obviously in high school you know what grade I am in, since we are all in the same class. I work at a winery for 6 hours everytime i work :(, but it is good money so I am very fortunate for that. I do love my job. My parents are divorced, so with my father I have been an only child up until about seven months ago. It is interesting if you could say the least. He is very repectful and has one of the kindess hearts. He is 14 and in 8th grade, so he's at that awkward stage we have all been through. Six months ago it was quite awkward for both of us since we were used to both being only children, but over these short few months I now couldn't imagine him not living with me and not being apart of our family. I am on the Swim team and want to be on the diving team this year. My current college I am most interested in so far is Portland State University. Although I have not been there to see the campus or the city, but I have heard it's a wonderful city. I shall see what my thoughts are after my trip there. My hobbies are playing with my cat, George, watching tv shows, hanging out with my buds and doing the typical things teenagers do that i shall not disclose on the internet. I believe I am in a good state of my life right now. I have a boyfriend who just recently moved to Chico to attened Butte Community College:(. We are testing out the long distance thing and seeing how it goes for both of us. I am generally a happy person unless you wake me up, I do not enjoy waking up in the morning. Thank goodness I have a first and second off this year!! I try very hard not to judge people and to have an open mind about everything. Although this can be very hard at times. I plan on going to Nepal this next summer. I love meeting new people and want to expand my knowledge in every way possible. I am actually quite excited for this class and very excited to be done with this year!! I am excited for this class basically because I believe it will give me a descent perspective of what a college class will be like. That concludes my blog for today, and I will see you guys in class!